Samsung Music Galaxy x Turisti was built to bring music, culture and technology into the same room. For this campaign, ASKEL created a high-energy film and photography package around one of Finland’s most in-demand new artists.

Instead of making a standard brand collaboration, we focused on presence. Performance, crowd energy, sharp portraiture and the anticipation of a one-night-only moment. Content designed to feel almost as magical as the experience itself.

The result was a campaign that felt current, loud and magnetic — built for Samsung, Samsung Galaxy and Turisti at full momentum.