SAMSUNG X ARES
CLIENT:
Samsung
Ares – Helppo Raha needed a world with the same confidence as the track. ASKEL built a stripped-back visual concept where fitness, finance and flex culture collide; layered with Greek imagery drawn from both artists’ homeland heritage.
Instead of overcomplicating it, we focused on controlled impact. Motion-control camera work, sculptural lighting, sharp styling and symbolic details pulled from money, myth and discipline. Statues, athletic references and classical forms reimagined through a modern lens.
The result is a music video that feels sleek, playful and dangerous matching Ares and Greekazo bravado and bold confidence.
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